Determinants of intention to continue usage of online shopping under a pandemic: COVID-19

Although numerous reports predict huge growth potential for online shopping under COVID-19 pandemic, many do not know about determinants of user intention to continue using such a pandemic. Given that how motivate continuousness and retain consumers pandemic is critical the retailers relevant stakeholders’ success, research on continuance has attracted widespread attentiveness. The especially in India, have yet been researched. Therefore, this study proposes model combining expectation-confirmation (ECM) with task-technology fit (TTF) trust factor examine COVID-19. Based data gathered from 222 participants during period social distancing due COVID-19, findings revealed perceived TTF much significant factor; satisfaction, usefulness, positive impacts consumers’ usage Additionally, confirmation directly affects indirectly usage. study’s provide related stakeholders managerial implications.